by Bob Diercksmeier | Jun 6, 2013 | Brand Identity
I love brand identity systems, and every now and then a system comes along that pushes the boundaries of what a brand ID system can do. The Whitney Museum’s new identity is one such system. You’ve heard of responsive web design, The Whitney’s new identity is the first...
by Bob Diercksmeier | Mar 6, 2013 | Branding Core, Goal Setting
In my initial goal setting post I said, “You can’t hit your target if you don’t know what it is.” This is true, but we need to keep in mind that in branding we usually have more than one target we’re trying to hit, and not all targets are created equal. So next we’re...
by Bob Diercksmeier | Feb 17, 2013 | Branding Core, Goal Setting
Sometimes we can unknowingly and unintentionally put self-imposed restrictions on our branding initiatives. Preconceived ideas of what we can (and can’t) achieve in certain areas of our branding campaigns can put limitations on our efforts. So as part of the goal...
by Bob Diercksmeier | Feb 6, 2013 | Branding, Branding Core, Goal Setting
You can’t hit your target if you don’t know what it is. The importance of setting goals before undertaking a branding project cannot be overstated. It’s important to have clear objectives for your branding project, whether it’s a new company, product or service brand...
by Bob Diercksmeier | Jan 26, 2013 | Web Design
I get this question a lot, and if you’re a web design or development professional I’m guessing you do also. Here’s how I usually answer it: Well, that depends. When I say this to clients (and I do often), I’m not trying to be smug, or avoid the question. The answer...
by Bob Diercksmeier | Jan 19, 2013 | Branding
The famous parable of the blind men and the elephant is a great metaphor for company, product and service branding. The story goes like this: ———————————————– Once upon a...
by Bob Diercksmeier | Jan 7, 2013 | Branding, Branding Core
“Brand” and “Branding” are “big” words. They can encompass a lot of things, and their definitions can vary depending on who you are talking to. So as a kickoff to the NEXTEN Branding blog, I want to start out by clarifying what I...
