Case Study: Synoptek

The owners of two merging California companies (a process improvement firm and an IT services company) contacted RJD Creative to create the branding for what would become the new company. This began with a naming exercise, with RJD Creative naming the new company “Synoptek”, which is a contraction of the phrase “The synergy of operations and technology.” A logo mark was developed next, which also illustrated this concept. This was followed by the creation of a full brand identity system and collateral series, including company brochure, service sheets, direct mail postcards, ad series and trade show booth backdrop.