Acquisition of Inter-Tel by Mitel, a Canadian telecommunications equipment and service provider.
In January 2008 it was announced that Inter-Tel had been acquired by Mitel — a Canadian telecommunications equipment and service provider. It became RJD Creative’s task to transition existing Inter-Tel NetSolutions (formerly Inter-Tel Network Services) print collateral, promotional emails and web landing pages to the existing Mitel brand identity system. The challenge was formatting content developed for the Inter-Tel brand identity system into the Mitel system that was designed for much less detailed content.
RJD Creative successfully redesigned over 100 print, email and web communication pieces in a variety of formats including core solutions brochures, product brochures, product overview sheets, product specification matrices, service maps, sales promotion materials, administration forms, promotional emails and web landing pages. Mitel’s corporate design managers expressed satisfaction with the smooth transition of Inter-Tel’s existing marketing materials to the Mitel brand identity system.