by Bob Diercksmeier | Jan 19, 2013 | Branding
The famous parable of the blind men and the elephant is a great metaphor for company, product and service branding. The story goes like this: ———————————————– Once upon a...
by Bob Diercksmeier | Jan 7, 2013 | Branding, Branding Core
“Brand” and “Branding” are “big” words. They can encompass a lot of things, and their definitions can vary depending on who you are talking to. So as a kickoff to the NEXTEN Branding blog, I want to start out by clarifying what I...
