by Bob Diercksmeier | Mar 6, 2013 | Branding Core, Goal Setting
In my initial goal setting post I said, “You can’t hit your target if you don’t know what it is.” This is true, but we need to keep in mind that in branding we usually have more than one target we’re trying to hit, and not all targets are created equal. So next we’re...
by Bob Diercksmeier | Feb 17, 2013 | Branding Core, Goal Setting
Sometimes we can unknowingly and unintentionally put self-imposed restrictions on our branding initiatives. Preconceived ideas of what we can (and can’t) achieve in certain areas of our branding campaigns can put limitations on our efforts. So as part of the goal...
by Bob Diercksmeier | Feb 6, 2013 | Branding, Branding Core, Goal Setting
You can’t hit your target if you don’t know what it is. The importance of setting goals before undertaking a branding project cannot be overstated. It’s important to have clear objectives for your branding project, whether it’s a new company, product or service brand...
